Logos and Corporate Identity

No single piece of design says more about your business...its philosophy, core values, credibility and reputation, than your logo. Nothing embodies more your product, service, customer experience...your brand.

And in the course of building your brand, your business, and your customer relationships, nothing will be more visible.

Alvarado Place
Denver, CO

Alvarado Place is a charter school that provides online education at a facility with a mentor available to assist with the curriculum. This environment is best for the non-traditional student. Many of the students are ESL or need additional assistance.

Art enrichment and educational field trips are core components of the curriculum.

Both concepts are incorporated into the design of the logo by using large, clean brush strokes to construct a butterfly, and of course also spell the school's initials.

The font choice and styling are intended to convey a fun, safe, and creative feel, consistent with the goals of the school.

The hues of green were chosen for their environmentally friendly connotations, and the gradient to represent the learning process.

Existing CEA Logo

Most Beautiful Eyes Campaign
Cornerstone Eye Associates
Rochester, NY

While the customer's main logo was already in place, Cornerstone Eye Associates, an optometrist in Rochester, NY, needed a brand image for a concept called Most Beautiful Eyes.

The concept is simple: the old adage that beauty is in the eye of the beholder. Who has your most beautiful eyes? Your child? Grandma? Spouse? Is it you?

The logo needed to compliment the existing Cornerstone Eye brand logo (left). We omitted the rather angular graphic and incorporated the remaining type. Building from there, we used the existing brand colors to convey elegance and softness, two traits inherent in every pair of beautiful eyes. Finally, we capitalized the word "eyes" for emphasis and to counter balance the large "B" in beautiful.

Snuggie Pub Crawl
Rochester, NY

This one was just for fun. A group of friends organized the event to benefit Haitian Earthquake relief. We donated the logo design.